I’m reading a book called Brandscaping by Andrew Davis which has some fantastic marketing idea. The basis of the book is that traditional marketing is dead i.e. billboards, radio, newspaper and god forbid…yellow pages! The book claims that the most powerful way to reach customers today is through content marketing. I have been doing this through this BLOG sjcommercialre.com/whats-new/ for some time… I just didn’t know I was doing it!
This brings me to my biggest challenge…
Creating new and interesting content. I realize people don’t wake up in the morning and think “Hey I should go check out what Stephanie’s talking about today”. I have to come up with tweets and other hooks to drive my social media followers to click through and find my new content. My ultimate goal with content is not to sell anything today…it’s simply to build brand awareness, set myself apart from my competitors and show Saint John in a positive light.
The book explains that all of that content does not have to be created by me…in fact it’s more powerful if some it has been created by business partners. By cross promoting content with others that have a similar target markets we both benefit. When I first started SJcommercialRE, it was a mainly a vehicle to promote my listings but I’ve come to realize that my listings are available elsewhere such as on our corporate website and on MLS. I’m not going to stop talking about my listings…especially if I have something new or different to share but, I’ve come to understand, a more powerful way to leverage my BLOG is to try to grow the demand for commercial real estate in Saint John. What we can all benefit from is 1) new companies moving to Saint John 2) new investors that see the potential in Saint John and are anxious to invest and improve our commercial stock. If I can find the right partners, I believe that together, we can move the needle forward. It’s the old adage “A rising tide lift all boats”.
CALL TO ACTION: If you have content such as: announcements, press releases, white papers and case studies which may help create a positive spin for Saint John… I’d like to talk to you about partnering to promote that content and link back to you.
Let me start my sharing this fantastic story :