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I’m reading a book called Brandscaping by Andrew Davis which has some fantastic marketing idea. The basis of the book is that traditional marketing is dead i.e. billboards, radio, newspaper and god forbid…yellow pages! The book claims that the most powerful way to reach customers today is through content marketing. I have been doing this through this BLOG sjcommercialre.com/whats-new/ for some time… I just didn’t know I was doing it!
This brings me to my biggest challenge…