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It’s a sign! Part 2 – Central Telegraph

Have you noticed this sign at 40 King Street, Saint John and wondered what “Central Telegraph” means? The owner of this building put a lot of thought and resources in to the design and procurement of a class A sign for his building.


Q. What’s the story behind the sign?

A. The building was the site of Canadian Pacific Railroad’s telegraph office. In the old days if one wanted to send a message anywhere in world they would go to this telegraph office to do that. I wanted to have a smart looking address displayed on the building and after reviewing some old pictures (see gallery of old photos below) and the history of the building, I designed the sign concept. I also wanted the sign to be more that just an address identifier – to add something to the historical content of the area.

Q. Did you have to get approval from heritage and was that difficult to obtain? (more…)