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It’s a sign! Part 1 – Elwood’s Wood Lab

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91 PRINCESS STREET, SAINT JOHN. I was so thrilled to see a cool new sign appear on Princess Street. Elwood’s Wood Lab is now open and their sign is perfect!

“We are reconstructing history from within our joinery in Saint John, NB. Using a variety of reclaimed wood and steel from around New Brunswick, Elwood’s Wood Lab creates character rich crafted furniture and lighting for customers around the world.” ~ About Elwood’s Wood Lab from their WEBSITE

Why is signage important? Your sign is part of your business’ image and a part of your branding strategy. The type of sign that you choose says a lot about your business. It conveys a message about the type of clientele that you cater to i.e. refined/upscale/hipster/young/mature.


Q. Is there a back story behind the design of it?