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It’s a sign! Part 3 – Creative Soup

creative soup

86 Prince William Street, Saint John, New Brunswick The Creative Soup Building

INTERVIEW WITH DEREK RIEDLE ABOUT THE BUILDING NAME & SIGN

Q. Is there a back story behind the name/design?

A. This building has been a labour of love since from the beginning. We wanted to create an identity for it. For a while it was called “Revolution House” but that didn’t really stick. We wanted something catchy. The list of tenants that call this property home is a very creative mix.  We had been bouncing potential names around… I shouted out to Greg Hemmings “creative soup” and we both knew instantly…that was it!” Tenants in the building include: Revolution Strategy, Talons of Venice, Riedle Urban Spaces, Liquid Gold, Java Moose, Hemmings House Pictures, Kim Jakobsen Design, ArtsLink NB

Q.Did you have to get approval from heritage and was that difficult to obtain? (more…)

My biggest challenge…

I’m reading a book called Brandscaping by Andrew Davis which has some fantastic marketing idea. The basis of the book is that traditional marketing is dead i.e. billboards, radio, newspaper and god forbid…yellow pages! The book claims that the most powerful way to reach customers today is through content marketing. I have been doing this through this BLOG sjcommercialre.com/whats-new/ for some time… I just didn’t know I was doing it!

This brings me to my biggest challenge…
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