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It’s a sign! Part 3 – Creative Soup

creative soup

86 Prince William Street, Saint John, New Brunswick The Creative Soup Building

INTERVIEW WITH DEREK RIEDLE ABOUT THE BUILDING NAME & SIGN

Q. Is there a back story behind the name/design?

A. This building has been a labour of love since from the beginning. We wanted to create an identity for it. For a while it was called “Revolution House” but that didn’t really stick. We wanted something catchy. The list of tenants that call this property home is a very creative mix.  We had been bouncing potential names around… I shouted out to Greg Hemmings “creative soup” and we both knew instantly…that was it!” Tenants in the building include: Revolution Strategy, Talons of Venice, Riedle Urban Spaces, Liquid Gold, Java Moose, Hemmings House Pictures, Kim Jakobsen Design, ArtsLink NB

Q.Did you have to get approval from heritage and was that difficult to obtain?

A. We obtained approval from heritage. The process was very straight forward.

Q. Who made it?
A. Plasticraft, here in Saint John, made the sign and hanging bracket. Revolution Strategy did the design.

Read THIS NEW YORK TIMES story about the practice of naming buildings in New York City – WHAT’S IN A NAME? FOR BUILDINGS, A LOT. According to the story “What will probably never change is the sheer effort spent to pick a name, because names continue to be important marketing tools.”

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